AmeriCam Launches Summer Safety Campaign to Prevent Backover Deaths

AmeriCam Automotive Camera Manufacturer is Launching a Summer Safety Campaign to Prevent Children Being Killed in Backover Accidents

It can happen in the blink of an eye. A busy parent climbs in the car, buckles up and checks the rear view and side mirrors to make sure nothing is behind the car. With a final glance over the shoulder, the parent backs down the driveway, confident that the coast is clear. Then tragedy strikes.

Despite all of the safety checks, the parent fails to see their child behind the car. From that moment on, life will never be the same.

Non-profit organization KidsAndCars.org reports that 50 children are accidentally backed over by vehicles every week. Tragically, one in 25 dies. During summer months, when children are home from school, those numbers can rise even higher.

To help parents prevent backover accidents, automotive camera manufacturer AmeriCam is launching a Summer Safety Campaign.

“Rear-view mirrors are not enough to prevent children from being backed over by vehicles,” says Ian Bierley, president of AmeriCam. “A small child can go virtually undetected in the car’s blindzone, even when using mirrors. Parents have to take extra precautions to protect their children around cars.”

Bierley recommends the following tips for keeping children safe this summer:

Always check around your car before you get in – front and back

Know where your children are before you drive away

Keep toys, bikes and scooters away from the car – driveways should never be a play area for children

Be even more vigilant when driving an RV or pulling a travel trailer for summer vacations. Since drivers may be inexperienced at operating these types of vehicles, they may be unfamiliar with the increased blindzone, adding to the risk of backover accidents

Use a backup camera to provide an extra level of protection

Backover accidents are on the rise due to changes in the design of modern cars. Small cars have higher backs and smaller windows, significantly increasing the vehicle’s blindzone, and SUVs and high-profile vehicles have become more popular than ever. AmeriCam is dedicated to meeting the challenges of these changes by designing vehicle safety products that save lives.

AmeriCam backup cameras are available for less than $200 and can be used on any vehicle. For more information, visit the AmeriCam website at www.americam.co or call the sales office at: 1-800-985-0535.

For additional safety tips, visit the KidsAndCars.org website at: http://www.kidsandcars.org/back-overs.html

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