Broadhurst, Thibodeaux talk ‘Keep Crowley Beautiful’

By: Jeannine LeJeune
CROWLEY – Crowley is anxious to get back into the cleanest city contest, according to Nancy Broadhurst, Crowley Garden Club president.

“I am sure you all have hdeard by now about the ‘Keep Crowley Beautiful,’ Cleanest City Contest that will be held at the end of March 2012 to beginning of April 2012,” she said.

The 2012 contest will mark the 54th consecutive as the Louisiana Garden Club Federation sponsors the contest each year to select the cleanest cities in Louisiana. The selections are made by judges and a winner is announced in each population-based category.

“The goal of the contest is to instill civic pride in individual citizens and thus, improve the appearance of Crowley,” said Broadhurst.

Broadhurst, along with Rotarian and Crowley Chamber of Commerce CEO Amy S. Thibodeaux spoke to Crowley’s Rotary Club Tuesday about the Keep Crowley Beautiful project and other projects the two organizations are working on to make Crowley more appealing to the eyes of all that enter.

Crowley’s effort in the cleanest city contest will be a coordinated effort with the city of Crowley, the Crowley Chamber of Commerce and the Crowley Garden Club, which will be lead by a Civic Beautification Task Force.

“Our mission is to engage individuals to take greater responsibility for improving their community environment,” said Thibodeaux.

The Keep Crowley Beautiful project has several objectives. First, to raise public awareness of the campaign. Second, establish Keep Crowley Beautiful as the focus of litter prevention, waste reduction and recycling. Third, rally volunteers to make a physical difference. Fourth, stimulate community pride. Fifth, provide an annual focal “cleanup” event in the spring. And finally, assist community groups in designing and implementing on-going projects.

The Civic Beautification Task Force was established in September and will meet again after the holiday season to create a comprehensive plan that will include three community improvement focus areas–litter prevention, beautification and waste reduction and recycling. The point of the task force, according to Broadhurst, is to have Crowley’s beautification efforts be an ongoing project, not just limited to one day each year.

The duo explained that one of the first and biggest projects will be to put effort toward the littering issues. To do that, the Keep Crowley Beautiful project will look to educating people to help create change toward littering. It will also look to helping provide the necessary tools and resources to get rid of the current litter. And, the project will look to enforcing current litter laws, ordinances and codes and/or have new ones created where needed.

“A beautiful city can be a source of pride,” said Thibodeaux. “Also, it is self perpetuating. The more residents feel their community is something of which to be proud, the more they are willing to invest in improving it further.”

Thibodeaux hopes that a beautiful Crowley will continue to boost the tourism industry, which has become increasingly important to the economies of cities and tows nationwide.

The entry in the 2012 contest will be the first time Crowley has entered in about eight years, according to Broadhurst. The city and those tasked with helping make Crowley one of the cleanest cities in the state are looking to match neighboring cities in their aggressiveness as well as in beauty.

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